(Warm wishes for 2025) We're expanding our B-forest this Christmas.

At B, we are always striving to make our planet greener. And for Christmas, we are doing the same. In the past, we have already invested in planting 1,000 trees as part of a reforestation project in Armenia.

For 2025, we are building further on these sustainable intentions. This time, we chose a reforestation project in the Belgian commune of Amblève*. By supporting this project, we want to raise awareness about the fact that thousands of hectares of forest are also at risk close to home due to climate change, pests and diseases. That is why we decided to give the forest ecosystem a hand in our own country this year.

And now it's down to you. Wanna help us build our Belgian B-forest? Click here to plant your tree for free and join us in the creation of our shared green future.

Happy Holidays from the entire B-team.

* For these planting projects, we collaborate with Go Forest - a young, Belgian company with a warm heart for our planet that has chosen to help save nature by planting trees. They operate in different parts of the world, always in collaboration with local organisations.

Learn more about our reforestation projects here. You can follow project updates of our planting campaigns, more info on the different areas and photos of every site growing greener and greener.